Homework
Read the next 1/3 of Chapter 3: pages 99-121
HomeworkRead the next 1/3 of Chapter 3: pages 99-121
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HomeworkHomework: Read 1/3 of Chapter 3: pages 89-99
Quickie ReviewMark AlpertResearch: the life and work of Mark Alpert. Be careful! At Sophia Academy... Who are the Mavens? Why? Who are the Connectors? Why? How are the roles different? Assemble this information into a chart. HomeworkFinish the chart about Mavens and Connectors -- download the Word document below. ![]()
Class discussion
HomeworkRead (or re-read) chapter 2 of The Tipping Point.
Quickie Review: Connector qualitiesClass activities & discussionChapter 2 of The Tipping Point. Play a game of “Six Degrees of Kevin Bacon.” Discuss: how does the game apply to Gladwell's description of connectors? Try it again with a different actor. Does Kevin Bacon work for this game better than other actors? Why or why not? Gladwell gave a test to test the number of people a person may know: (1) people are given a random selection of last names from what source? (2) a typical score comes in around what number? (3) few people score over what number? (4) Who do you know that you would consider a connector? Why? Origins and history of chain letters How do they apply to Gladwell’s definition of connectors? HomeworkReview the study guide for tomorrow's test on The Tipping Point, Ch. 1 & part of 2. Study guide topics
Quickie Review: the Power of ContextClass discussion:How does Gladwell describe the events of Revere’s famous ride? In what ways does Revere illustrate the power of connectors? Activity: The actions of Paul Revere in informing of the British invasion shows Revere’s role as a super-connector. Why, according to the author, was Revere so successful? Writing: The role of connectors in epidemics. How does Paul Revere relate to Darnell McGee? In what ways are their roles in epidemics the same? How do they differ? Homework:Research the game “Six Degrees of Kevin Bacon” by answering these questions in writing:
(1) Who claims to have first originated the game? (2) How is it played? (3) What are the rules? Quickie Review: Kitty GenoveseFinishing up from yesterday:How does the “Genovese Syndrome” or “bystander effect” relate to the Power of Context? If Genovese had been in a different environment, would it have affected her murder? How does the Power of Context apply to other situations similar to the Kitty Genovese murder? From Chapter 2:Gladwell explains the Law of the Few, which he splits further into three classes of people.
What are they? Research: Paul Revere and the American Revolution. What was Paul Revere’s occupation? When was Paul Revere born? On what date does the author describe a young boy overhearing news of the British invasion in Chapter 2? How does Gladwell describe the events of Revere’s famous ride? In what ways does Revere illustrate the power of connectors? Quiz: The Three Rules of Epidemics(No Quickie Review today.) Today's quiz is online. Take the quiz! The Power of Context
HomeworkRead Chapter 2 of The Tipping Point.
No Quickie Review today. Research: the advertising campaigns of Winston cigarettes Examine: advertising copy for Winston’s competing brands, including Camel, Marlboro, etc. Our in-class search resulted in these finds: • Stanford Research into the Impact of Tobacco Advertising • Light up! 25 Great Cigarette Ads Through the Years • A Winston Cigarettes radio ad (targeted for a Jewish audience) Answer: How do the ads differ? Analyze: How "sticky" is the Winston advertising campaign?
HomeworkFor a product you buy, analyze its marketing. Is it popular? How so? What about the product or advertising makes it “stick”?
You may choose a product you actually buy, or something that you MIGHT buy. You may use your imagination. Marketing can refer to the product's TV advertisements, but also to radio ads and print ads (magazines, posters). Even a product's packaging is part of its marketing. Quiz on Wed. 9/16: Gladwell's Three Rules of Epidemics. |
Assessments are on Wednesdays!Currently reading:The Lone Ranger and Tonto Fistfight in Heaven by Sherman Alexie
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