No Quickie Review today.
Research: the advertising campaigns of Winston cigarettes
Research: the advertising campaigns of Winston cigarettes
Examine: advertising copy for Winston’s competing brands, including Camel, Marlboro, etc.
Our in-class search resulted in these finds:
• Stanford Research into the Impact of Tobacco Advertising
• Light up! 25 Great Cigarette Ads Through the Years
• A Winston Cigarettes radio ad (targeted for a Jewish audience)
Answer: How do the ads differ?
Analyze: How "sticky" is the Winston advertising campaign?
- Did the Winston ads appeal to smokers more than Camel or Marlboro ads? Why or why not?
- What made the ads “stick”?
- What demographic did Winston’s ad campaign focus on? Why?
- What were the results of Winston’s ad campaign?
- When did Winston change its advertising methods? Why?
Homework
For a product you buy, analyze its marketing. Is it popular? How so? What about the product or advertising makes it “stick”?
You may choose a product you actually buy, or something that you MIGHT buy. You may use your imagination. Marketing can refer to the product's TV advertisements, but also to radio ads and print ads (magazines, posters). Even a product's packaging is part of its marketing.
Quiz on Wed. 9/16: Gladwell's Three Rules of Epidemics.
You may choose a product you actually buy, or something that you MIGHT buy. You may use your imagination. Marketing can refer to the product's TV advertisements, but also to radio ads and print ads (magazines, posters). Even a product's packaging is part of its marketing.
Quiz on Wed. 9/16: Gladwell's Three Rules of Epidemics.