Class discussion
- What is the second group within the Law of the Few? Mavens
- What do Mavens do? collect information
- How do Mavens serve to keep the market honest? By providing lots of information, often with "no strings attached" (which means it is free from bias and costs nothing), Mavens help consumers of everything make informed decisions.
- How do Mavens relate to connectors and salesmen?y They are one of the "Few" of "The Law of the Few" people, and they provide information.
- What is Roger Horchow’s profession? Catalog entrepreneur
- While Connectors collect relationships, Mavens collect what, according to the author? information
- Who does the author cite as a prototypical Maven who is "almost pathologically helpful"?Mark Alpert
- Why does he say this? To be discussed on Friday.
Homework
Read (or re-read) chapter 2 of The Tipping Point.