Quickie Review
What single word from Chapter 6 of The Tipping Point describes this relationship?
Put your answer in the comments.
Diffusion Model Template
Download the Diffusion Model Template below. Your task is to develop a diffusion model for a contemporary trend, tracing the trend to the originators. Who were the Innovators who picked up the trend? Who were the Early Adopters? How did Connectors, Mavens, and Salesmen translate the trend for the Early Majority? Can you identify the Late Majority and Laggards? We will discuss ideas and options in class.
diffusion_model_template.docx |