A few years ago, an article appeared in Fast Company magazine about Jonah Berger. He teaches at the well-known Wharton School, the business school of the University of Pennsylvania. The headline of the article quotes Berger: "Fifty percent of The Tipping Point is wrong."
Read the article and see what you think. Be able to answer basic questions--like vocabulary, the source of the article, who wrote it, when it was published. Also, be ready to explain whether or not you agree with Berger and why.
Read the article and see what you think. Be able to answer basic questions--like vocabulary, the source of the article, who wrote it, when it was published. Also, be ready to explain whether or not you agree with Berger and why.
Homework
Bring in your copy of Rocket Boys.