Quickie Review
1. According to Gladwell, what are the three principles of epidemic transmission?
2. What phrase means “a detailed, academic way of looking at how a contagious idea or product or innovation moves through a population”?
3. A famous study in the 1930s was about farmers' use of what?
In class
What is the importance and power of predicting future trends? How might the ability to predict future trends affect business models?