Warm-up: Gladwell's Three Rules of Epidemics
- a very select group of people is responsible for the "tipping" of almost all social epidemics
- children resemble their biological parents' behavior more than their adoptive parents' behavior
- children's television: Sesame Street vs. Blues Clues
- humans are more sensitive to their environment than they think
- memorable
- people with a particular and rare set of social gifts
- sensitive to environment
- sensitive to situational pressures
- so memorable that it creates change / spurs someone to action
- three unique groups of people: communicate (“Connectors”), teach (“Mavens”), and persuade (“Salesmen”).
Answers to the activity above:
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The file to the right contains the list of 10 items above PLUS a second list of 15 items that we'll work with in class when we get to Chapter 2. | ![]()
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